Hublot celebrates the opening of its first Aspen boutique
Updated: Feb 4, 2020
January 28, 2020 [Aspen, CO] – Swiss luxury watchmaker Hublot celebrated the opening of its first U.S. mountain-resort boutique in Aspen and launch of the Spirit of Big Bang Special Edition Rockies. The celebration hosted a ribbon cutting ceremony, cocktail reception, and dinner alongside friend of the brand, Olympic Gold Medalist, and world champion, Bode Miller.
VIP and members of the media enjoyed an action-packed day set against the unrivaled Aspen landscape, hitting the slopes at Aspen Snowmass while keeping time with Hublot clocks on display throughout the resort. The evening kicked off with an official ribbon cutting ceremony presented by Jean-Francois Sberro, President of Hublot North America, which flowed into a cocktail reception where guests perused Hublot’s latest novelties and mingled with Bode Miller. All attention turned to Jean-Francois Sberro as the hazy white glass of the main vitrines faded to reveal the Spirit of Big Bang Rockies. To cap the day of celebrations, guests dined at legendary members-only Caribou Club, toasting to Hublot’s expanding presence in Aspen.
"Hublot has developed strong relationships with leading ski destinations around the world, so we are proud to be opening the first North American mountain-resort boutique in the iconic city of Aspen. We are looking forward to developing our relationship with this incredible city and are grateful for Bode Miller’s continued support." -Jean-Francois Sberro, CEO HUBLOT NORTH AMERICA
"I am excited to be joining Hublot again as they continue to bring the brand’s culture of excellence to Aspen." -Bode Miller, OLYMPIC GOLD MEDALIST, HUBLOT FRIEND OF THE BRAND
The Spirit of Big Bang Special Edition Rockies, limited to 25 pieces, features a white ceramic case and blue lined rubber straps, offering another chic take on the brand’s signature Art of Fusion. Designed for the serious and stylish skier, the high-tech ceramic – zirconium dioxide with high temperature sintering – provides a hard and solid case resistant to scratching and ageing, yet lighter than steel. Sporty and sophisticated, the trademark rubber straps add another element of function and style. Outfitted with the quintessential colors of ski season, snow white against clear blue skies, the newest Spirit of Big Bang houses the HUB4700 self-winding chronograph movement inside the iconic 42mm tonneau case.
Hublot Aspen, the brand’s first mountain-resort boutique in North America, will be operating through the winter with a full selection of timepieces in addition to the exclusive special edition Spirit of Big Bang Rockies. Featuring a bar and lounge with evening trading hours, the boutique is perfect for après! Located in the heart of West End, the charming and vibrant bustle of the town encompassed by the Rocky Mountains creates the perfect backdrop for Hublot.
The seasonal boutique supports Hublot’s position as the Official Timekeeper of Aspen Snowmass, one of the most prestigious ski destinations in North America, where Hublot reinforces the mountain culture closely tied to the brand’s Swiss heritage. In addition to this partnership, Hublot has developed strong relationships with leading luxury ski resorts around the world including Courchevel 1850 in the French Alps and Zermatt, where Hublot opened a chalet-styled boutique in both villages, released dedicated limited editions, and signed partnerships with iconic actors and venues affiliated with both resorts. Aspen Snowmass Resort joined the Hublot portfolio sharing the same ambition of being “first, unique and different” and celebrating ski culture.